Market update: using price per square foot without fooling yourself

Doorvia Research · July 8, 2026

Market update: using price per square foot without fooling yourself

It is the fastest way to compare two similar homes and the easiest metric to misapply across property types.

Price per square foot is a normalising tool. Within one building, or across similar homes on the same few streets, it exposes overpricing quickly.

It breaks down across categories. A bungalow and a two-storey home of the same total area have very different land content. A condo's figure excludes the land entirely and ignores maintenance fees. Basement space is often counted inconsistently or not at all.

Use it inside a tight comparison set: same city, same property type, similar age, similar bedroom count. Then treat the result as one input beside condition, layout, parking, exposure and time on market.

More from the newsroom